Since many individuals use matatus for daily commuting, the business is ideal for investment. If you want to invest in the matatu business, this article is for you as it discusses how you can start a matatu business in Kenya.
Most individuals depend on public transportation to get to and from work daily. Many students rely on public transport to and from school daily, which also helps the industry thrive.
Nonetheless, the matatu business in Kenya is very competitive, so you’ll need to stand out from the crowd to succeed. Businesses see an increase in foot traffic at peak times when people are on their way to and from work in the morning and evening.
Starting a matatu business in Kenya
1. Purchase a matatu.
You need to buy a durable matatu vehicle with a strong engine. This matatu can either be new or second-hand, but it’s advisable to purchase a new matatu. A new matatu will cost around Ksh 2.5m while second-hand costs Ksh1.5 to Ksh2m.
2. Acquire the necessary paperwork.
You must have all the appropriate documentation when purchasing a matatu or bus.
3. Matatu branding.
Branding a matatu with modern graphics and design elements is essential. Matatus are the preferred mode of public transport for the majority of passengers. To make images and colors adaptable for passengers of all ages, you must combine them nicely.
4. Install Music System.
Install a quality music system to keep passengers entertained. A deafening volume is a major turnoff for the elderly. So, ensure the volume is in control, and the tunes aren’t drowning everyone out.
Read also, How to Start a Boda Boda Business in Kenya.
5. Get licenses and insurance.
After purchasing a matatu, it must be insured with the proper coverage. Comprehensive car insurance is the best as it protects you entirely against liabilities.