How to Start an Online Business in Kenya

Many Kenyans have seen the potential of the digital world and its impact on online business in Kenya. How to successfully start an online business in Kenya is a topic of great concern; this article is here to show you the process.

The Internet is here to stay; it significantly influences our daily life and the business world. Kenya is the leading country in Africa regarding internet penetration, with 67% of Kenyans as internet users. These statistics show that Kenyan is a favorable market for an online business.

According to a study conducted by Mastercard on consumer spending, 4 out of 5 (79%) Kenyans have shopped more online since the beginning of the COVID 19 pandemic. Therefore the best time to start your online business in Kenya is now.

The online platform offers a bewildering array of possibilities, so you must be well-versed in the industry. These include affiliate marketing, blogs, thrift stores, and online shops. Here is how to start an online business.

Starting an online business in Kenya

1. Identify products or services to sell online

Your purpose as an online seller is to provide the customers with what they need—conduct market research to understand consumer needs and market gaps. Ensure you select a service or product that is in-demand and marketable.

2. Find your ideal customer

Do not merely assume that everyone is your target customer just because your business is online. You should know who and what your customers want by selecting a specific niche.

3. Develop a business plan

A business plan will help you strategically plan the expansion and growth of your business.

Online Business in Kenya

4. Choose your business name and register

The business name should be unique and not infringe existing trademarks. You will visit the e-citizen portal to register your online business in Kenya.

5.  Register your domain name and hosting