As the business world experiences a digital revolution, it is critical to be armed with the basics of Social Media Marketing.

With more than half of the world’s population using social media, having an online presence for businesses is now essential. Social media is used by companies of all sizes to expand their online presence, attract followers, and engage with their consumers.

But, developing your online brand can seem like a daunting task due to the vast array of platforms that are available and their various functions. Even if you are an expert at something or just starting started, there is always space for improvement.

In order to improve your social media game and effectively sell your brand, here are 5 straightforward strategies.

Tips for Successful Social Media Marketing

1. Create a Strategy

Every platform requires a strategy. Every platform is unique in some manner, therefore it’s critical to know what approaches provide the most engaging content for a certain audience.

Some issues to think about are:

• Why am I utilizing this system?
• Whom am I trying to reach?
• What marketing message am I attempting to spread?
• Which material on this platform performs the best?
• How can I create distinctive content?

2. Be Consistent

Although regularity in posting depends on the platform, it’s always a good idea to post information frequently. Another way to keep things on track that ties into a social media strategy is to make a content calendar for each platform. This calendar will specify the type of content that should be posted over an extended period.

Regardless of the size of your company or the platform you are utilizing, be mindful of maintaining these elements consistently:

• A company’s reputation
• Corporate message
• Hashtags Posting Frequency

Furthermore, if your company is just getting started on social media, quality occasionally outweighs quantity. Don’t overextend yourself. Instead of posting inconsistently on 5 networks, commit to posting quality material on 1-2 platforms.

Read List of Social Media Marketing Companies in Kenya

3. Create Engaging & Interesting Content

It’s crucial to stand out from the crowd by producing quality material on social media because their feeds and timelines are overrun by millions of users.

So what makes for good content? Since that term is arbitrary and varies by platform, the following are some broad pointers for producing quality content:

• Newsworthiness

Creating content around anything deemed newsworthy is a wonderful idea. Timeliness, proximity, conflict and controversy, human interest, and relevance are the foundational elements of newsworthiness.

• Media